Precious Metals:

Platinum

Sterling Silver

GOLD EDUCATION AND ITS MANY QUALITIES Below you’ll find information about gold and how its value is determined. The gold information on this page also discusses the different gold grades and levels of gold quality. GOLD COLOR EDUCATION YELLOW GOLD Yellow gold is the most frequently used color of gold in the jewelry design. The gold quality of yellow gold is not deterred because it is alloyed with silver and copper. WHITE GOLD White gold is very popular on the fashion scene right now. Its alloy silver and other white metals sustain white gold quality. White Gold is usually preferred over silver, as it does not tarnish. PINK GOLD Pink gold is usually alloyed with copper and sometimes silver.

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INFORMATION ABOUT GOLD PURITY

When buying gold jewelry, always look for the gold grade, also known as the karat mark. The gold quality of 24-karat is generally too soft for use in jewelry, so gold is alloyed with other metals to increase its strength. The gold grade for 18-karat gold is 18/24ths, or three-quarters pure gold. Jewelry of this gold quality is marked 18k or 750, the European designation meaning 75% gold. In addition to the gold grades, every piece of gold jewelry should be stamped with a hallmark or trademark of its maker and sometimes its country of origin for gold quality verification purposes. These designations assure you that you are buying genuine gold jewelry. Below is information about the gold quality breakdown:

KARAT	% GOLD CONTENT	COMMENTS
10 karat	41.7%	The legal karat limit - Strongest gold.
14 karat	58.3%	Recommended for fine jewelry.
18 karat	75.0%	Recommended for fine jewelry.
22 karat	91.7%	Not recommended – very soft
24 karat	99.9%	Pure gold

GOLD GRADES, GOLD QUALITY, AND PRICING

Gold pricing is based on a number of factors, including gold quality, gram weight, and gold grades, as well as design and craftsmanship. The gold quality and gram weight tell you how much gold is in a piece, but don't rely on this gold information alone to determine price.

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